Global Connect Show @IFA 2026
A flagship moment in the IFA calendar, GCS @IFA 2026 brought global technology brands and international media together in Berlin on the eve of the show, the one day of the year when the world's technology press is already in the city, already briefing, and still deciding what the week's story will be.
GCS takes place inside IFA's pre-event media window, when journalists move between back-to-back briefings across Berlin. Rather than compete for a slot in that busy schedule, GCS conveniently consolidates the needs of brands and media into one afternoon, one room, in a format designed to generate great stories.
The 2026 edition — our largest Berlin event to date — welcomed more than 60 brands and over 100 international technology and business media, spanning AI, robotics, smart wearables, consumer electronics, and next-generation hardware. The event generated hundreds of articles, media mentions and social posts for brands.

































